smartnership

Dr. Keld Jensen is an internationally recognized expert and advisor on negotiation. He works with governments and major corporations to apply the techniques of SMARTnership negotiation.

Dr. Jensen has made over 200 international TV appearances and is a former contributor to Forbes magazine. His corporate clients include Vestas, Novo Nordisk, LEGO, Johnson & Johnson, Carlsberg Group, Siemens, Rolls-Royce, SAB Miller, Bang &Olufsen; he has also worked extensively with UNICEF and several national governments.

A prolific author, Keld has written 27 books, reaching more than 3 million readers and being available in more than 38 countries. In 2016, he was named one of the world’s Top 100 Thought Leaders in Trust. His concept of SMARTnership won the award "best negotiation/tender strategy" by The Organization of Public Procurement Officers and the Innovation Award from IACCM in 2017. 

Keld delivers over 50 keynotes globally annually and was nominated "best public speaker in Denmark." In 2025, his latest book, The SMART Negotiator, was released. You can visit Keld Jensen's website for more information. In 2021, Keld was accepted into the prestigious Global Gurus Top 30, and he is currently #3 globally.

Dr. Keld Jensen is an internationally recognized expert and advisor on negotiation. He works with governments and major corporations to apply the techniques of SMARTnership negotiation.

Dr. Jensen has made over 200 international TV appearances and is a former contributor to Forbes magazine. His corporate clients include Vestas, Novo Nordisk, LEGO, Johnson & Johnson, Carlsberg Group, Siemens, Rolls-Royce, SAB Miller, Bang &Olufsen; he has also worked extensively with UNICEF and several national governments.

A prolific author, Keld has written 27 books, reaching more than 3 million readers and being available in more than 38 countries. In 2016, he was named one of the world’s Top 100 Thought Leaders in Trust. His concept of SMARTnership won the award "best negotiation/tender strategy" by The Organization of Public Procurement Officers and the Innovation Award from IACCM in 2017. 

Keld delivers over 50 keynotes globally annually and was nominated "best public speaker in Denmark." In 2025, his latest book, The SMART Negotiator, was released. You can visit Keld Jensen's website for more information. In 2021, Keld was accepted into the prestigious Global Gurus Top 30, and he is currently #3 globally.