Course curriculum

  • 2

    Let's get started! Introduction to culture part 1

    • Introduction to culture part 1

    • Test your learning

  • 3

    Introduction to culture part 2

    • Introduction to culture part 2

    • Test your learning

  • 4

    China studies

    • China specifics

    • Test your learning

  • 5

    Next Steps...

    • Bonus material: Why Trust is essential In Negotiations - And Even More in Online Negotiations?

    • Bonus material: Trust Is Important In Life And Business

    • More resources for you

    • Bonus material: Presentation of SMARTnership Negotiation by Keld Jensen

    • Before you go...


Award winning author, professor, advisor and strategist


Keld Jensen is an internationally recognized expert and advisor on negotiation. He works with governments and major corporations in applying the techniques of SMARTnership negotiation.

Mr. Jensen has made more than 200 international TV appearances, and contributes regularly to Forbes magazine, reaching more than 2.8 million readers. His corporate clients include Vestas, Novo Nordisk, LEGO, Johnson & Johnson, Carlsberg Group, Siemens, Rolls-Royce, SAB Miller, Bang &Olufsen; he has also worked extensively with UNICEF and several national governments.

A prolific author, Keld has written 24 books to date, with his works available in more than 35 countries.In 2016 he was named as one of the world’s Top 100 Thought Leaders in Trust. His concept of SMARTnership won the award "best negotiation/tender strategy" by The Organization of Public Procurement officers and The Innovation Award from IACCM in 2017. 

Keld is delivering more than 50 keynotes globally every year and was nominated "best public speaker in Denmark." In 2017 his latest book was released. Honest Negotiation globally. It received the #1 New Release label on Amazon. Visit Keld Jensen website for additional information. In 2021 Keld was accepted on the prestigious Global Gurus Top 30.

Senior cultural instructor

Michael Gates

Michael Gates is Associate Fellow of Saïd Business School and owner of Michael Gates CrossCulture.

He is an internationally recognised teacher and writer on cross-cultural management and speaks regularly at large corporate and government events.

Michael was previously with Richard Lewis Communications from 1990, first as Managing Director of the Finnish company and subsequently as Nordic Regional Director. He was appointed Group Managing Director in 2000 and Vice Chairman in 2012.

Michael has also contributed chapters to books published in the United Kingdom, Finland, Denmark and India. He received the Most Innovative Technology Award for CultureActive at the US Center for International Business and Education conference, hosted by Duke Fuqua Business School and the University of North Carolina.

Two recent programmes he worked on for Video Arts, on remote teams and cross-cultural teams, both won awards from World Media Festivals – the latter getting the Grand Award for best training video overall.

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