Some of our valued clients

that are embracing the concept of SMARTnership & Tru$tCurrency

What they say...

The Negotiating in SMARTnership program revolutionizes the idea of negotiation

Kelly Sheridan, MGM/MBA Executive Vice President, Association of the United States Army

The Negotiating in SMARTnership program by Keld Jensen revolutionizes the idea of negotiation. I believe this approach works wonders, especially in a global setting where cultural differences can normally hinder results. This program teaches you to see the hidden potential in every negotiation beyond just what is on the table. I highly recommend you take this course as well.

Much more than what I learned in other negotiation trainings.

Jan Carlsen Head of Indirect Procurement MAN Energy Solutions

Throughout the course I learned that qualitative negotiation is much more than what I learned in other negotiation trainings. I use the learnings from the SMARTnership course in my everyday work. I can highly recommend the SMARTnership Negotiation Master Program.

Some of the best online training I have ever seen.

Ole Torp Management Consultant Procurement, Negotiation, Sourcing, Valcon

The SMARTnership Negotiation online Master program is some of the best online training I have ever seen. Great combination of videos, PowerPoint slides, questionnaires and reading materials. Super positive.

In my opinion, it should be mandatory to all negotiators

Jesper Antoni Nicolaisen Head of Partnerships, EWII

Keld is one of the best and motivating negotiation masters that I have ever met. Keld has developed a powerful concept called "NegoEconomics” In my opinion, it should be mandatory to all negotiators, both on supplier and customer side to learn about the benefits of this concept.

This was a big success

Gilles Pineau Change Management Manager Procurement Business Management Sector, Government of Canada

It was really well received and appreciated. People mentioned that they learned from your presentation and they appreciated your way of presenting. They felt engaged and also appreciated your humor. All in all, for us this was a big success.

Lets create trust

Trust is a monetising variable

  • The Award winning SMARTnership concept

    The concept is part of the worlds´ most award-winning negotiation concept. The strategy won the IACCM Innovation Award 2017. The book Honest Negotiation received #1 New Release on Amazon and the tools were awarded as best negotiation /tender tools by The organization of public procurement officers in Denmark.

  • 24 books published in 38 countries

    The creator Keld Jensen has written and got 24 books published in 38 countries. His books have been published in China, Denmark, USA, Great Britain, Germany, Spain, Lithuania, Russia, Ukraine, Norway, Thailand and Canada just to mention a few.

  • University

    The concept is being taught at universities in Europe and the US. Aalborg University in Denmark, BMI Institute in Belgium and Lithuania and Thunderbird School of Global Management at ASU in the US. All at eMBA classes.

Trust is Basic to Life

Trust is Money

Trust is absolutely essential in any important long-term relationship, whether you are selling, buying, resolving conflict, or negotiating solutions. It is difficult to establish an effective business framework if there is no trust between the parties seeking to work together. Very few people want to do business with a supplier they cannot trust, even if the supplier offers the lowest prices. Likewise, very few people want to work with a colleague they cannot rely on.

Course curriculum

  • 1

    Instructions for this course

    • How to Use the Mini-Course Template

  • 2

    Welcome to the course!

  • 3

    Let's get started!

    • The Why

    • The 15/85% rule - The secret recipe for your success in life!

    • Trust In Negotiation and other aspects of life

    • The How

    • Your Brain

    • The essence of Trust

    • Why the first 7 seconds are important for the creation of trust

    • Positive Impact and trust

    • The First Impression

    • Moral Competence Index test and Score Card

    • The Trust Game

    • Test your learning

  • 4

    Next Steps...

    • More resources for you

    • Before you go...

    • Checklist for trust

Trust is declining with a few exceptions

A Harvard study

Apply now for admission

This is Your chance to improve Trust