SMARTnership Negotiation Master Program - Bronze Package

The award winning content | taught by Keld Jensen

Course description


5th most important Work Skill and Award-Winning Content

The program content won the IACCM Innovation award in 2017.

SMARTnership and NegoEconomics are two unique tools that you ONLY find on this program. The tools were this year awarded as best negotiation/tender tools by The organization of public procurement officers in Denmark.

In a recent study conducted by World Economic Forum, negotiation skills were placed 5th as most important work skill in order to be successful.


Download endorsements for the book Honest Negotiation


Who is this online course made for?

Procurement, sales, contract and management at an experienced level of negotiation. Typical job titles are Sales Manager, Sales Director, Procurement Officer, Procurement Director, COO, CFO, Legal Advisor, Attorney, Contract Manager, Marketing Director, Project Manager etc.

Download the syllabus

The program is a 6 weeks program planned for approximately 79 hours total study time.

The Bronze version does NOT include simulations but is purely self-study based. If You are interested in simulations and professor feedback we recommend the Silver or Gold package.

  • 24/7 access
  • 6 weeks’ intensive program
  • 3 awarded books
  • Negotiation Handbook exclusively for the program
  • 42 videos
  • 28 PowerPoint presentations
  • SMARTnership strategy
  • NegoEconomics introduction
  • App 79 hours’ total study time
  • Personal Moral/trust analysis
  • Checklist ready to use
  • SAM model (Strategy tool)
  • Content applied at eMBA level
  • Based on experience since 76
  • The 5 negotiation style
  • Discussion board
  • Weekly office hour
  • Full flexibility
  • 30 days access
  • Access on all platforms
  • Quiz at each module






Keld Jensen
Keld Jensen
Professor, author, advisor


KELD JENSEN is an internationally recognized expert and advisor on business, communications, and negotiation. He works with governments and major corporations in applying the techniques of SMARTnership negotiation while maintaining a busy teaching schedule at top-ranked universities around the world.

Mr. Jensen has made more than 200 international TV appearances, and contributes regularly to Forbes magazine, reaching more than 2.8 million readers.

His corporate clients include Vestas, Novo Nordisk, LEGO, Johnson & Johnson, Carlsberg Group, Siemens, Rolls-Royce, SAB Miller, Bang & Olufsen; he has also worked extensively with UNICEF and several national governments.

A prolific author, Keld has written 24 books to date, with his works available in more than 35 countries.

In 2016 he was named as one of the world’s Top 100 Thought Leaders in Trust.

Keld is delivering more than 50 keynotes globally every year and was nominated "best public speaker in Denmark."

In 2017 his latest book was released. Honest Negotiation globally. It received the #1 New Release label on Amazon. 


Visit Keld Jensen website for additional information


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Course Curriculum